FAZINOVA AND THE INTEGRATION OF CONTENT, TECH AND EXPERIENCE FOR ENTREPRENEURSHIP EDUCATION

FazINOVA has always had a unique perspective on education, combining content, technology, and experience to empower people. Since its foundation as an entrepreneurship school, it has impacted millions of individuals and thousands of companies. Over the past 13 years, more than 100 products and services have been developed, covering a wide range of formats such as apps, online platforms, books, courses, documentaries, games, comic books, events, trips, and immersions.Today, this vision comes to life in three interconnected innovations that make up the FazINOVA ecosystem and empowers individuals and communities to move beyond traditional learning and step into active creation — where dreams are designed, tested, and brought to life:FazINOVA AI Platform – an intelligent, adaptive partner that transforms artificial intelligence into a practical tool for life design, helping people, companies, and governments map dreams, build projects, and develop skills with precision.The Fourth Room – an immersive experience where learning becomes lived reality, blending art, technology, and collaboration to spark creativity, build connections, and generate blueprints for prosperity.The Dream Library – a living encyclopedia of curated knowledge and resources that bridges inspiration and action, giving learners and educators the content they need to transform aspirations into tangible outcomes.

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THE ROOTS
BEGINNINGS AND CONNECTIONS: FROM BRAZIL TO MIT TO SILICON VALLEY

The first steps of a restless and curious journey. From an early age, FazINOVA's founder Bel Pesce showed a passion for learning and creating, which led her to explore different paths and discover her essence. It was a period of growth, experimentation, and laying the foundations that would later allow her to soar. From this constant curiosity emerged a broad vision of what the world could be, and a determination to understand her role within it.

• THE ROOTS

TIMELINE 2012-2025
EXPANSIONS AND REINVENTIONS: FROM SILICON VALLEY TO BRAZIL TO THE WORLD

Over the past 13 years, we have developed more than 100 products and services, spanning a wide range of formats such as apps, platforms, books, courses, documentaries, games, comic books, events, trips, and immersive experiences. These projects form the solid foundation upon which our expertise is built, reflecting not only our capacity to innovate but also our hands-on experience in creating and delivering results.We have worked across multiple countries and cultures, gaining a global and multifaceted perspective on how brands, companies, and governments can adapt, innovate, and thrive. Each project has generated valuable insights, enabling us to tailor solutions and transform strategies based on the unique needs of each client, whether a corporate organization, a brand, or a government.

• TIMELINE 2012-2014
• TIMELINE 2015
• TIMELINE 2016-2017
• TIMELINE 2018-2021
• TIMELINE 2022-2025

TALKS

Focusing primarily on the power of reinvention and the possibility of creating your own luck, FazINOVA has inspired audiences around the world with messages that combine creativity, connection, and prosperity. We have delivered over 300 talks across 17 countries and in all the capitals of Brazil.

• TALKS

AWARDS AND RECOGNITIONS

More than just titles, each recognition tells a part of the journey of someone who seeks to transform ideas into realities that touch lives around the world. A three-time winner of the Brazilian Youth Award as Entrepreneur of the Year and named one of the 100 most influential people in Brazil by Época Magazine, FazINOVA's founder impact transcends borders. Bel was included in the BBC International list of the 100 most inspiring women in the world and recognized as one of the leaders of the future by Time Magazineon the prestigious Next Generation Leaders list. These are just a few of the many awards and honors that reflect her commitment to entrepreneurship, innovation, and human connection.

• AWARDS AND RECOGNITIONS

IN THE MEDIA

FazINOVA has been featured in various media outlets around the world. In Brazil, Bel has been interviewed by icons such as Ana Maria Braga and Jô Soares, consistently sharing insights on innovation and entrepreneurship. Additionally, Bel has been invited to maintain her own presence across different formats, including newspaper and magazine columns, radio and TV programs, and opinion pieces. These opportunities always serve the same purpose: to share good ideas and practical suggestions on how to expand your life’s repertoire and make more conscious and impactful decisions. Each appearance is an extension FazINOVA's mission to inspire people to create, connect, and transform.

• IN THE MEDIA

CONTACT

We will love to hear from you!Get in touch via email at [email protected] or on WhatsApp at +55 11 9 5556 3209.

FAZINOVA TECHNOLOGY AND THE AI PLATFORM

Based on 13 years of developing tech for education and entrepreneurship, we have arrived at an the integration of the best we have done: FazINOVA AI is an intelligent, adaptive platform that helps people, companies, and even governments turn dreams into action — building projects, developing skills, and creating real impact. With the support of global brands and governments, we make this access simple, free, and within everyone’s reach.Instead of just giving answers, FazINOVA AI inspires new questions, new connections, and new paths. It moves people from just learning to truly building — whether that’s launching a business, earning new skills, or designing a vision for the future. And here’s what makes it different: FazINOVA AI doesn’t treat you like data. It connects with your creativity, your culture, your story — blending technology with human imagination to unlock the extraordinary in everyday life.Because the future isn’t just about AI. It’s about people — with AI by their side.

FAZINOVA EXPERIENCE AND THE FOURTH ROOM

Based on 13 years of developing experiences for education and entrepreneurship, The Fourth Room is an immersive space where every corner is designed to spark something new: creativity, connections, purpose, and prosperity. Think of it as a playground for the future: part art installation, part innovation lab, part cultural hub.Here, you don’t just learn — you live the experience. One day it might be a tea bar that turns dreams into flavors, another day a visionaries’ room where AI and art blend into bold new projects. It is a place that feels alive, where ideas, people, and possibilities collide.And the best part? You leave the Fourth Room with more than inspiration. You walk out with a blueprint to bring your ideas to life — in your work, your community, your world.

FAZINOVA CONTENT AND THE DREAM LIBRARY

Based on 13 years of creating and curating knowledge for entrepreneurship and innovation, the Dream Library is a living archive of wisdom, stories, and resources that inspires action. It’s not just a database — it’s a cultural and educational library where ideas, case studies, books, courses, and references meet to fuel new possibilities.Here, learners and educators find structured pathways to connect big dreams with practical steps. From timeless lessons in creativity and collaboration to fresh insights on technology and the future of work, the Dream Library offers the right reference at the right time.What makes it powerful is its breadth and depth: an evolving library that blends human experience, curated content, and collective intelligence. It’s a place where knowledge doesn’t stay on the shelf — it sparks projects, inspires stories, and strengthens communities.

CONTACT

We will love to hear from you!Get in touch via email at [email protected] or on WhatsApp at +55 11 9 5556 3209.

Childhood (1988-1999)

Bel’s childhood was marked by discoveries that already reflected a natural genius and a passion for creating and connecting. At the age of three, she was already organizing stickers with almost magical precision, arranging them in numerical order and trading duplicates. A shop owner noticed her talent with numbers and began rewarding her with extra packs every time she correctly calculated change. This perfect cycle—stickers, math, and recognition—helped shape her understanding of natural talents and the value of nurturing them.A few years later, another creative phase emerged: making and selling personalized keychains, bracelets, and necklaces, delighting friends and family with ideas that combined creativity and entrepreneurship. At the same time, her passion for technology grew, from assembling computers to learning how to program websites.But it wasn’t just about numbers and machines. Bebel loved teaching her schoolmates, creatively translating content for those who struggled, always finding new ways to learn and share. The cherry on top was the treasure hunts created by her mother, which stimulated her imagination and fostered connection with her sister. This mix of logic, technology, creativity, and love for people already revealed the traits that would stay with her for life.

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First Job: Mathematics Department at Colégio Etapa (2006)

In 2006, Bel had her only formal employment experience in Brazil, working in the Mathematics Department at Colégio Etapa. Her role was as diverse as it was stimulating: as a math tutor, she helped students solve questions and understand concepts in a practical and clear way. She also created exercises for exams and even for the Brazilian Math Olympiad, contributing to the development of future talents.Additionally, Bel guided parents and students in the admissions department, explaining the application processes for international universities. One of her major projects involved reviewing, line by line, hundreds of exercises from high school math workbooks, turning final answers into detailed solutions. This work not only strengthened her teaching and organizational skills but was also essential for saving resources and preparing for the next big step: studying at MIT in the United States.

MIT Experience – Academic and Cultural Life (2006-2010)

During her journey at MIT, Bel had an extremely rich academic and cultural experience. She began her campus life living in the German House, a cultural house, and later moved to Number 6, a unique co-ed fraternity on campus. With about 50 residents from dozens of countries, Number 6 provided an intense multicultural environment, full of exchanges and learning opportunities.Bel completed two majors: the first in Electrical Engineering and Computer Science, and the second in Management. From the start, her path was marked by a deep passion for learning. While most students took four courses per semester, Bel enrolled in more than ten, fully exploring the opportunities MIT offered. Her curiosity led her to complement her studies with minors in Economics and Mathematics, further broadening her knowledge base.Beyond the classroom, Bel made the most of the opportunities MIT provided. She worked in the Admissions Office, where she began by opening application envelopes and gradually delved into the dynamics of the selection process. She also participated in several UROPs (Undergraduate Research Opportunities), undergraduate research programs exploring topics ranging from building robots to detailed financial analyses, such as the revenue mix between services and products in large U.S. companies.Thanks to her excellent grades, Bel also worked grading exams in the Physics, Mathematics, and Economics departments. During college, her journey was marked by strong involvement in entrepreneurship: she participated in the 100K Entrepreneurship Competition, one of MIT’s most iconic events. Additionally, she was selected to join the pilot class of the Gordon Engineering Leadership Program (GEL), an innovative program created from one of the largest donations in the Institute’s history, aimed at developing leadership skills in engineers. Being part of this pioneering class gave Bel the chance not only to learn but also to help shape a program that is now a reference at MIT.Another defining aspect of her experience was her passion for analyzing and translating her experiences at companies like Google and Microsoft. During college, Bel wrote papers on the culture and management of these organizations, analyses that were always very well received. This interest in communication and writing already indicated the important role these skills would play in her future career.These years at MIT were, for Bel, a unique combination of deep academic learning, multicultural experiences, and the development of essential skills for what was to come next.

TechCaller: Connecting Generations at MIT (2006-2008)

Shortly after arriving at MIT, Bel began working as a TechCaller, a position within the MIT Alumni Association. In this role, she called the Institute’s alumni, shared information about ongoing projects, and encouraged donations that funded transformative initiatives. The program was extremely well-structured, offering alumni various options to direct their contributions, as well as leveraging partnerships with companies that matched or even tripled the donated amounts.This job was much more than a professional opportunity: it was a way to practice English, learn about MIT’s funds and projects, and, most importantly, hear inspiring stories from previous generations. Through conversations, tips, and connections, Bel managed to raise around $100,000 for the Institute. The experience not only brought her closer to MIT’s culture but also strengthened her ability to engage people in meaningful causes.

Summer Internships: Microsoft (2007-2008)

Bel had the opportunity to complete two consecutive summer internships at Microsoft, both at the Redmond, Washington headquarters, and each provided remarkable and innovative experiences.In 2007, as an Explorer Intern in the Windows Mobile group, she had the unique chance to experience three fundamental roles in a technology project: Program Manager, organizing the project, writing specifications, and leading meetings; Developer, writing efficient code; and Tester, creating robust scenarios to validate the software. Her main project was the development of an RSS Feed Reader for smartphones, an application that facilitated personalized information consumption at a time when the concept of smartphones was still emerging.In the summer of 2008, Bel returned as a Program Manager Intern, this time in Office Labs, an innovation lab focused on productivity. She worked on a groundbreaking project called Touchless, which used webcams to create interactive multi-touch interfaces, allowing users to interact with the computer using real, colorful objects. In addition to creating this interface, the team developed a Software Development Kit (SDK) so that other developers could create their own multi-touch applications.Bel’s role in the project was essential: she led day-to-day activities, documented the SDK, produced demos to illustrate its potential, and recorded explanatory videos to help other developers use it. The Touchless project was launched on CodePlex, Microsoft’s open-source platform, and in just five days, it became the third most downloaded project out of more than 6,000 available.During an internal Microsoft productivity fair, where over 50 projects were presented, Bel showcased Touchless. The project was awarded the People’s Choice and became runner-up in the President’s Choice category, standing out among long-term projects. These experiences deepened Bel’s passion for innovation and demonstrated the impact that well-applied technology can have on the world.

Trading Intern: Deutsche Bank (2009)

In 2009, Bel had a remarkable experience as a Trading Intern in the Global Markets group at Deutsche Bank in New York, precisely during the post-financial crisis period, when the market was restructuring after the collapse of the real estate sector. Her work was directly connected to the mortgage-backed securities (MBS) desk, a type of asset-backed security that had been deeply affected by the crisis. This was a unique opportunity for Bel to understand what had gone wrong in certain algorithms and financial structures created before the crisis, and to observe firsthand how Deutsche Bank was adapting its strategies to find effective solutions.In addition to her work on the MBS desk, Bel also contributed on the Latin America options desk, focusing on the development of an ETF (Exchange-Traded Fund), a financial product backed by assets and traded like a stock on the exchange. The project aimed to create a product that closely tracked the performance of a specific basket of assets in the region, providing investors with an accessible way to diversify their portfolios.This experience was pivotal for Bel, not only because of her immersion in one of the most turbulent periods in financial markets but also because it gave her the opportunity to learn about the creation and implementation of complex and innovative financial instruments. She was able to closely analyze how markets operate during times of profound transformation and apply her knowledge in a highly practical and challenging context.

Software Engineer Intern: Google (2009)

In 2009, Bel was a Summer Intern as a Software Engineer in the Machine Translation group at Google’s headquarters in Mountain View. Her main project involved developing a profiling tool to identify bottlenecks in the company’s Google Translation code. At that time, Google was already handling large volumes of data to train its algorithms, but during data processing, the CPU occasionally faced challenges, resulting in lost work.The solution Bel created allowed the system to perform periodic code mappings, identifying and resolving issues before they caused data loss. When a bottleneck was detected, the tool took corrective actions to ensure that work was not lost, keeping data processing more efficient and continuous.This experience was a unique opportunity for Bel to dive into one of the most innovative fields in technology, working with large volumes of data and helping improve the infrastructure behind Google Translation — a field that perfectly combined her interest in technology, optimization, and practical solutions.

Product Manager: Ooyala (2010-2011)

After graduating from MIT, Bel moved to Silicon Valley and took on the role of Product Manager at Ooyala, a technology company focused on video solutions for major brands such as ESPN and Victoria's Secret. Her experience at Ooyala was transformative, as she witnessed the company’s explosive growth: from around 50 employees when she joined the hiring process to over 200 when she left. The company, highly focused on technology and innovation, raised significant capital and established strategic partnerships, allowing Bel to work alongside an incredible team under the guidance of an exceptional manager.Ooyala’s main product was a video platform that enabled brands not only to manage video content but also to integrate data, monetize, and distribute that content across multiple platforms. During her time at the company, Bel was actively involved in defining various strategic directions, participating in all stages of multiple projects—from planning to development and launch. She managed the product roadmap for three engineering teams, coordinating efforts while the company scaled rapidly and continued to recruit new Product Managers.Beyond her technical role, Bel was deeply involved in business development, attending strategic meetings to identify new business opportunities and better understand client needs. She worked on innovative projects such as the Open Player Framework, which allowed the integration of third-party video players into Ooyala’s video player, and on the launch of Over-The-Top (OTT) solutions, ensuring that Ooyala’s technology was compatible with connected TV devices like Roku and Boxee.Her experience at Ooyala not only exposed her to a fast-paced growth environment but also prepared her to handle a diverse range of challenges, combining technology and business development in a fluid and strategic manner.

Co-Founder & Head of Business Development: Lemon (2011-2013)

Bel was the co-founder and Head of Business Development at Lemon, a startup focused on creating innovative solutions for managing personal documents and financial information. The company’s main product, Lemon Wallet, was an app that allowed users to digitize and create replicas of their physical wallets, storing information such as driver’s licenses, credit cards, and receipts.Lemon Wallet not only provided a secure digital backup, but also incorporated an intelligent layer, with advanced features designed to optimize the user experience. The app automatically transcribed receipts, alerted users about upcoming document expirations, and connected with banks to monitor suspicious activity, providing a greater sense of security. One of its most innovative features was the ability to cancel lost or stolen cards and documents with a single phone call, where the user confirmed some information and the Lemon team handled the entire process, offering convenience and peace of mind.As Head of Business Development, Bel was instrumental in shaping the company’s growth strategy, establishing key partnerships, and working on the development of new features to expand Lemon’s impact, which became the #1 app in the Finance category on the App Store. Her experience at Lemon was crucial in consolidating her ability to combine technology with a strong focus on user experience, creating practical solutions for everyday problems.

E-book “The Girl from Silicon Valley” (2012)

Inspired by notes taken over the years in notebooks filled with insights, experiences, and knowledge, this free e-book by Bel Pesce shares the learnings of a young Brazilian entrepreneur in Silicon Valley. Born from conversations and experiences at MIT and within the Silicon Valley innovation ecosystem, the book offers an authentic and generous perspective on how an entrepreneurial mindset can transform everyday life. With over 3 million downloads, the book became a viral phenomenon, being one of the first to provide this type of content openly and freely, without collecting emails or pursuing a commercial strategy.

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• DOWNLOAD THE E-BOOK

BEL'S LITTLE NOTEBOOK YOUTUBE CHANNEL (2012)

In 2012, Bel Pesce launched the Bel’s Notebook channel, sharing daily practical tips on entrepreneurship, innovation, and personal development. Inspired by insights from her own little notebook, the channel quickly gained a loyal audience, reaching around 50,000 subscribers in its first year. With a practical and accessible approach, the channel expanded Bel’s mission of fostering an entrepreneurial and innovative culture.

• BEL’S NOTEBOOK ON YOUTUBE

BOOK “The Girl from Silicon Valley” (2012)

With the viral success of the e-book, the print version of Bel Pesce’s book was released about three months later, staying true to the commitment to innovation by keeping the free e-book available—a non-negotiable condition for the project. The print edition quickly sold over 100,000 copies and reached the top of best-seller lists, including those of Valor Econômico, Veja, and Publish News. Offered at an affordable price, the launch featured bookstore events and talks in several Brazilian capitals, alongside a strategic partnership with SEBRAE. This collaboration brought free entrepreneurship lectures to multiple cities, with Q&A sessions, further consolidating the book’s impact on entrepreneurial education.

FAZINOVA LAUNCH (2013)

In 2013, Bel Pesce launched FazINOVA, a brand that would become the main umbrella for future projects, aiming to turn dreams into realities on personal, professional, and even governmental levels. Inspired by her experience in Silicon Valley, FazINOVA was born as an innovation lab focused on creating technologies, content, and experiences that build bridges and reduce distances between cultures, generations, knowledge, and perspectives. The environment offered by FazINOVA seeks to democratize access to knowledge in innovation, soft skills, and execution, providing a space where it is possible to experiment, learn, and create.

• FAZINOVA LAUNCH

In-Person Behavioral Skills Course (2013)

The first course in the triad offered at the launch of FazINOVA, The Great Everyday Skills, was designed as a space to learn how to incorporate behavioral skills into daily life, with the potential to transform personal and professional relationships. Key topics included leadership, productivity, negotiation, self-awareness, and relationship-building. The core focus of the course was to empower participants to identify and create opportunities in their everyday lives, encouraging them to view their personal development as an essential endeavor. This approach reinforced the idea that your greatest investment and impact start with yourself, preparing you to face challenges and expand your possibilities in a practical and strategic way.

In-Person Innovation Course (2013)

The second course in the triad offered at FazINOVA’s launch, Innovation Applied to Real Challenges, aimed to equip participants with the skills to generate innovative ideas for product development and the resolution of real business challenges.Through strategic partnerships with major companies like Bradesco and Votorantim, the course presented real challenges from these corporations, allowing students to apply the innovation tools and techniques learned in class to develop practical solutions that could be implemented by the companies.

In-Person Entrepreneurship Course (2013)

The third course of the triad offered at FazINOVA’s launch, No-Nonsense Entrepreneurship, aimed to turn ideas into actionable projects. Focusing on the main methodologies used in Silicon Valley at the time, including the Business Model Canvas, Lean Startup, and the Minimum Viable Product (MVP) concept, the course taught participants how to effectively validate their ideas and products. The goal was to ensure that participants could transform their concepts into tangible, market-ready solutions by applying practical tools to test and validate their ideas and develop functional prototypes. The course culminated in a presentation to a panel of investors and entrepreneurs from Brazil and Silicon Valley, who provided valuable feedback on the prototypes created.

Book “Looking for Superheroes” (2013)

Bel Pesce’s second book, Looking for Superheroes, also became a best-seller by exploring behavioral skills that can transform both personal and professional life. The book discusses how opportunities can be created by adopting attitudes of collaboration, kindness, and enthusiasm, fostering personal growth while supporting the development of others. Focusing on skills such as active listening, diplomacy, forgiveness, empathy, and self-awareness, the work encourages readers to see the positive side of situations and to carry out major projects with a playful perspective and lightness inspired by childhood games.

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• DOWNLOAD THE E-BOOK

Website and App "Looking for Superheroes for a Kinder Brazil" (2013)

In 2013, FazINOVA launched the website and app Looking for Superheroes for a Kinder Brazil, developed in partnership with Bradesco. The project proposed 50 kindness missions, with actions aimed at making the world a more cheerful, fun, and kind place. With an innovative concept, the site and app invited users to become “superheroes” of kindness, performing small gestures that positively impacted their surroundings.In addition to promoting a kinder Brazil, the platform also helped companies understand the more human and behavioral side of their employees and candidates. By completing the missions, users demonstrated skills such as empathy, proactivity, and collaboration—attributes that went beyond traditional resumes and provided companies with a broader view of participants’ profiles.

Silicon Valley Immersion Trip (2013)

In 2013, FazINOVA launched an immersive experience in Silicon Valley, offering an intensive week of visits and meetings with companies, entrepreneurs, and investors who directly influenced Bel Pesce’s journey. With a carefully designed itinerary, the trip provided a privileged view of the region’s innovation culture and cutting-edge projects. Participants had the opportunity to explore major companies such as Facebook and Airbnb, learn about IDEO’s design philosophy, and understand the strategies of investment firms like Accel. The immersion also included visits to Stanford and Berkeley, as well as meetings with a diverse network of local entrepreneurs, executives, and investors. The program extended to incubators, accelerators, and innovative housing, offering a comprehensive perspective on the ecosystem that makes Silicon Valley one of the world’s most dynamic hubs of innovation and entrepreneurship.

FazINOVA Online Course Platform (2013)

In 2013, FazINOVA launched an online course platform that stood out for its pioneering and innovative approach at the time: offering high-quality content that was free and accessible to everyone. At a time when online courses were still a novelty and most platforms charged for access, FazINOVA took the lead, betting on a free and accessible model in partnership with companies. This vision anticipated trends in online learning and knowledge democratization and reflected a strong commitment to social impact.Launched in partnership with PwC, the platform started with two courses: Business Model Canvas, presenting a practical and flexible methodology to help people structure projects and businesses, and The Girl from Silicon Valley, providing insights on how an entrepreneurial mindset can foster personal and professional growth. In addition to the content, the platform included interactive exercises and a digital “notebook” for participants to record their reflections and progress. In classes focused on leadership, innovation, and collaboration, students were also encouraged to submit video responses, creating a “human resume” that highlighted behavioral skills and provided a unique advantage for those looking to map high-value competencies.

Online Course: "Business Model Canvas" (2013)

In 2013, Bel Pesce launched the Business Model Canvas course in partnership with PwC, alongside the launch of FazINOVA’s online platform. The course was created as a direct answer to the question Bel heard most during her lecture tour: “I have an idea. Now what?” With a practical and agile approach, the course helped participants structure, prototype, and iterate their ideas, teaching them how to turn an insight into a real business. It encouraged learners to update their plans as new information and learnings emerged, demonstrating that the entrepreneurial process is dynamic and ever-evolving. Launched for free, the course was an overwhelming success, with over 50,000 people completing the lessons in its first month alone. It proved that less theory and more action can open doors for a new generation of entrepreneurs.

• BUSINESS MODEL CANVAS COURSE

ONLINE COURSE "THE GIRL FROM SILICON VALLEY" (2013)

Later in 2013, alongside the launch of FazINOVA’s online platform, Bel Pesce transformed the success of her book The Girl from Silicon Valley into a free online course. Chapter by chapter, the lessons from the book came to life in practical classes, full of accessible tips for anyone looking to adopt an entrepreneurial mindset and attitude in everyday life. The course demonstrated that entrepreneurship is not only about starting businesses, but about creating opportunities wherever you are—at work, in school, or in personal life. By translating the book’s ideas into actionable steps, the course helped thousands of people discover how small actions can lead to big transformations.

• "THE GIRL FROM Silicon VAlley" course

"THE GIRL FROM Silicon VAlley" Practical Guide for Schools and Teachers (2013)

In 2013, FazINOVA developed The Girl from Silicon Valley Practical Guide, a special kit for teachers that offered a range of tools and references to use the content of the book The Girl from Silicon Valley in the classroom. The teacher’s manual was enriched with Bel Pesce’s stories and experiences, providing an inspiring and practical context to encourage the development of an entrepreneurial mindset among students. Focused on excellence, innovation, and protagonism, the material motivated teachers to act as agents of transformation in entrepreneurship education, promoting a more active and responsible approach to personal and collective development.Additionally, the guide included the My Success Story project, featuring an interactive map for students to fill out throughout each chapter of the book. This hands-on activity guided students in identifying key milestones for their own growth, encouraging reflection on personal skills and goals that could strengthen their entrepreneurial journey. At the end of the process, each student had a personalized development plan, fostering self-awareness and a long-term vision for achieving their objectives.

Young Minds Collection (2013)

In 2013, in partnership with the publisher LeYa, with whom Bel Pesce released her first two books, the Young Minds Collection was launched—a series aimed at young readers interested in entrepreneurship, innovation, and personal development. The first title in the collection, Manual for Dreamers, was written by Natalie Trutmann, who at the time served as Innovation Director at FIAP and led FIAP’s partnership with Singularity University. The second book in the collection, The Viable Entrepreneur, was written by journalist Carlos Matos and advertising professional André Telles, introducing the concept of the minimum viable entrepreneur— someone who provides investors with the minimum assurance that a business model will be developed sustainably and capable of generating financial returns.

First FazINOVA Office (2014)

An innovative coworking space that featured a versatile room used for both classes and talent shows, connecting people who wanted to teach with entrepreneurs and emerging talent. In addition, the office included an area dedicated to content production. Developed in partnership with Tok&Stok, the project was completed in 40 days, and its main room was featured on the cover of one of the brand’s magazines.

FazINOVA In-Person Courses (2014)

From the new FazINOVA office, a space was created for courses across various fields of knowledge. The goal was to offer an environment where different professionals, connected to FazINOVA’s network, could share their expertise on topics such as high-performance team development, design thinking, agile software project management, leadership, communication and marketing, iOS development, photography, and more. After a careful curation and approval process, these courses were held in person at the office, fostering knowledge exchange and creating new learning opportunities for entrepreneurs and professionals.

Live Events at the FazINOVA Office (2014)

At the new FazINOVA office, several live event series were developed, each with a specific theme and aimed at providing practical and inspiring learning experiences for the community of entrepreneurs and professionals. These events were recorded and later made available on the FazINOVA online platform.#Fail – Learning from Mistakes: Special guests, known for their successful journeys, shared their biggest failures, mistakes, and stumbles. The goal was to show how these challenging situations turned into valuable lessons and new paths that contributed to their success.Good Talk: Focused on bringing more social awareness and impact to business, this event discussed ways to create entrepreneurial initiatives that generate positive changes in society, while promoting a more human and responsible approach to entrepreneurship.Founder Stories: This series featured real stories of entrepreneurs, detailing the behind-the-scenes of starting their companies. The emphasis was on the challenges faced at the beginning—such as issues related to partners, funding, and management—and how they overcame these difficulties to move forward with their businesses.

• WATCH AN EPISODE OF #FAIL

Express Books (2014)

Created for FazINOVA’s online platform, the Express Books series was a collaboration between Bel Pesce and Nathalie Trutmann. The series involved selecting relevant books and providing not just summaries, but also in-depth discussions, highlighting the key insights and lessons drawn from each reading. The conversational format offered a dynamic and practical approach, allowing participants to connect with the concepts and apply them in their daily lives, whether in personal or professional contexts.

• WATCH EXPRESS BOOKS

FazINOVA App (2014)

In 2014, the FazINOVA app was launched in partnership with RogaLabs, allowing users to access a variety of courses and series directly on their mobile devices. Through the app, users could watch courses such as Business Model Canvas, The Girl from Silicon Valley, and series like #Fail, Founder Stories, Good Talk, and Express Books. Additionally, the app allowed users to complete exercises, track their learning progress, and take assessments. The platform aimed to make content access more interactive and convenient, offering a personalized and dynamic experience for those who wanted to learn in a practical and continuous way. The app launch was also accompanied by the introduction of new courses, further expanding the range of options available to users.

Launch of New Free Online Courses (2014)

In 2014, FazINOVA launched three new free online courses, further expanding the variety of content available to its users:Looking for Superheroes: Inspired by Bel Pesce’s second book, this course focused on applying more kindness, active listening, and self-awareness in daily life. Through practical exercises, participants learned how small actions can create a big impact on personal and professional relationships, while also contributing to a more collaborative and human environment.Angel Investing: Created in partnership with Cássio Espina, this course introduced the basics of angel investing and the different structures available to support new entrepreneurs. It explored how to start investing in projects, from identifying opportunities to structuring financial agreements.The Art of Writing: Presented by Bel Pesce and Nathalie Trutmann, in partnership with Montblanc, this course explored the art of writing in everyday life, emphasizing its importance for effective communication. It also addressed how to keep writing relevant and creative, even amidst the changes brought by social media, offering practical tips for improving writing skills both online and offline.

• LOOKING FOR SUPERHEROES COURSE
• ANGEL INVESTING COURSE

DREAM PLATFORM (2014)

In 2014, FazINOVA launched an innovative project that would transform the way people approached their goals and aspirations: the Dream Platform. The idea emerged after reaching 200,000 students in its online courses, when the team conducted a survey to better understand their students’ biggest dreams. Based on this research, FazINOVA compiled the 100 most common dreams and curated a set of “power-ups” — resources such as books, films, courses, series, people, and businesses — designed to help individuals achieve their objectives.On the Dream Platform, the protagonist was the dream itself. Users didn’t follow other people; instead, they followed their own dreams, updating them with setbacks, achievements, and new resources they discovered along the way. The platform was equipped with an intelligence system that suggested personalized resources, connections, and content to help each person take further steps toward their goals.This project gained significant attention on the global stage and stood out as an example of how technology and entrepreneurship can be leveraged to foster personal growth. FazINOVA was internationally recognized, becoming the first Brazilian company to receive the Cartier Women’s Initiative Award in 2014 — a landmark achievement that highlighted the impact of the project.

The Girl from Silicon Valley 2 – Book Launch Tour (2014)

In 2014, Bel Pesce released her third book, The Girl from Silicon Valley 2, and to celebrate this launch in an innovative way, she organized a lecture tour across all the capitals of Brazil, supported by Três Corações and Samsung. The tour relied on local volunteers and ambassadors in each city, who helped organize and promote the events. It was a large-scale project that mobilized tens of thousands of people throughout the country.The main lecture focused on the theme “12 Ways to Kill Your Dreams”, exploring the mistakes and obstacles that can prevent success. In addition, the event included the book launch itself, with a symbolic price of R$ 35.00, which covered both the event ticket and a signed copy of the book.This launch campaign also stood out as the largest crowdfunding campaign in Brazilian history at the time, raising over R$ 900,000. Before this campaign, the national crowdfunding record was R$ 260,000, making this achievement even more remarkable. It was not only a record in revenue but also in participants, consolidating the author’s impact in Brazil and her ability to engage deeply with her audience.

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Book "The Girl from Silicon Valley 2" (2014)

In 2014, during her lecture tour across several Brazilian capitals, Bel Pesce also released her third book, The Girl from Silicon Valley 2, which quickly became her third bestseller. This book addressed responsibility in entrepreneurship, highlighting how the two concepts can and should go hand in hand. It offered practical tips on how to structure a business consciously, focusing on creating positive impact both in business development and within the communities and teams involved in the project. Bel emphasizes the importance of systemic growth, which not only considers financial success but also the well-being of those involved and the impact on the region where the business operates. The Girl from Silicon Valley 2 established itself as an essential read for entrepreneurs seeking not only to grow their businesses but also to integrate responsibility and positive impact as central values in their entrepreneurial journey.

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FazINOVA Immersion Trip – Boston (2014)

In 2014, Bel Pesce organized an immersion trip to Boston as part of LIDE’s Innovation Trip, focused on cultivating an innovation mindset and exploring the city’s innovation ecosystem. The trip included visits to projects at MIT and Harvard, providing participants with a unique opportunity to immerse themselves in some of the world’s most renowned academic and entrepreneurial institutions. During the trip, participants attended classes featuring Harvard case studies and explored innovative initiatives such as the RunKeeper app, which was transforming the fitness industry at the time, and the Krash.io project, which proposed new ways of organizing living spaces. The group also visited Greentown Labs, one of the largest innovation hubs focused on sustainable technologies and environmentally impactful startups. This experience broadened many entrepreneurs’ perspectives on innovation and new possibilities in the business world.

FazINOVA Social Ambassadors (2014)

In 2014, FazINOVA launched the Social Ambassadors Program, an initiative aimed at engaging individuals and groups in social and community actions across Brazil. The program encompassed a variety of activities focused on themes such as literacy, prevention, and health, with the goal of promoting social awareness and engagement in practical ways.Social ambassadors organized and participated in initiatives like fostering a love of reading among children and young people, holiday activities in nursing homes, and breast cancer prevention campaigns. The program also addressed education, environmental care, and the well-being of the elderly.FazINOVA designed these social initiatives in collaboration with the ambassadors and documented them so they could be replicated in other states of Brazil and even internationally. This movement was integrated with Bel Pesce’s lecture tour, creating a social impact network that inspired and involved more people in these actions. The program’s success was fundamental in strengthening FazINOVA’s relationship with the community and creating a lasting legacy of social transformation.

The Dream Lab (2015)

A six-month in-person course offered by FazINOVA, designed to provide participants with the tools, knowledge, and connections to advance toward their dreams. The program was structured around two main modules:Awakening Module: Focused on developing essential skills for interpersonal relationships, communication, and argumentation, empowering participants to express and advocate their ideas effectively.Modules 1, 2, 3, Testing: Dedicated to building and testing a prototype of each participant’s idea, with practical guidance on transforming concepts into reality.The course was taught exclusively by FazINOVA professionals, with Bel Pesce participating at strategic moments—especially during the feedback sessions called "Ajudanca" (means ‘help panel’) , as well as individual checkpoints where she offered mini personalized mentorship for each student. At the end of the semester, around 150 students presented mini talks showcasing the work they had developed during the course. As a special surprise, some of these presentations were transformed into quotes created by Pedro from the Um Cartão profile.

Online Course "Introduction to Innovation" (2015)

A free online course offered on the FazINOVA platform, covering technological trends and future forecasts. In collaboration with Reinaldo Normand, serial entrepreneur and mentor of Bel Pesce during her initial years at Silicon Valley, the course explored topics such as cloud computing, mobile technologies, collaborative consumption, the Internet of Things, big data, virtual reality, 3D printing, bionic implants, biotechnology, nanotechnology, artificial intelligence, robotics, alternative energy, bitcoin, and the digital climate, as well as projections for 2035.

• Course "Introduction to Innovation"

Series: "Discover MIT" (2015)

Launched on the FazINOVA online platform, this series offered a fresh perspective on the Massachusetts Institute of Technology (MIT). Bel Pesce returned to her alma mater in Cambridge and recorded a series of videos revealing interesting facts about the institute, explaining how its various programs work, and sharing details of her personal and academic journey, semester by semester.

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FazINOVA Immersion Trip - Disney (2015)

In 2015, FazINOVA organized an immersion trip to Disney, focusing on key pillars such as service quality, customer delight, creativity, innovation, operations, and engagement. During the trip, participants explored the parks’ behind-the-scenes areas and had the opportunity to study Disney’s various business operations in detail. The program also included analyses and comparative studies of Disney’s main competitors in the entertainment sector, providing a comprehensive and enriching experience.

FazINOVA Conference – Generations(2015)

In 2015, FazINOVA held a conference focused on the topic of generations, bringing together a diverse group of participants, from young entrepreneurs to company and school directors, as well as experts in the field. The main program featured talks by Bel Pesce, Sidney Oliveira, author and mentor on generational topics, Edmilson Mota, Mathematics Director at Colégio Etapa, and David Braga, an early entrepreneur who led high-revenue projects during his youth. The conference included idea panels, guest discussions, interactive workshops, and special surprises, fostering deep and inspiring conversations about coexistence and collaboration across different generations in entrepreneurship and education.

FazINOVA Magazine – Make It Happen (2015)

In 2015, FazINOVA launched the magazine FazINOVA – Make It Happen, focused on topics such as talent management, entrepreneurship, and relationships. The inaugural issue highlighted discussions about generations in the workforce, asking: “Is it a clash or a union of generations?” The magazine explored the environment where young professionals and experienced veterans intersect in the market, featuring articles on innovation, social initiatives, and practical tips for turning ideas into reality. With its diverse content, the magazine became a guide of insights and inspiration for readers interested in personal and professional development.

Bel Pesce’s Tour Across Brazil’s Capitals (2015)

In 2015, Bel Pesce released her fourth book, Your Best Version Takes You Further, published by Enkla. The book quickly became a bestseller, and the launch events were major highlights, often attracting over two thousand attendees at a single event. Alongside the book release, the My Open Code app was launched, allowing readers to track and complete self-discovery exercises. Enkla also introduced an initial version of its own app.This project marked the beginning of Enkla Publishers and included the release of other materials, such as the Conecta card game in partnership with Copag, the Bel's Adventures comic with IBEP, the Healthy Guide, and the Gratitude Notebook. Bel’s tour was funded via crowdfunding and supported by IEL – Instituto Evaldo Lodi, reaching approximately 100,000 people in live events across all Brazilian states.The tour consisted of 29 launch events, featuring lectures and Ajudanca sessions, during which Bel provided live feedback on participants’ ideas. At the time, this tour became the second largest crowdfunding campaign in Brazil’s history, only surpassed by Bel’s own first tour in 2014.

Book: Your Best Version Takes You Further (2015)

In 2015, Bel Pesce released her fourth book, Your Best Version Takes You Further, once again solidifying her status as a bestselling author. The book focuses on how self-knowledge can drive productivity, exploring how recognizing, understanding, and acting toward your best version can radically transform a person’s life. With a practical approach, it offers exercises, questions, and activities that help readers expand their self-awareness and self-understanding. The work was widely acclaimed, providing accessible and effective tools for those seeking personal and professional growth.

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My Open Source Code App (2015)

Launched as part of Bel Pesce’s fourth book tour, My Open Source Code is a self-awareness app designed to offer exercises that stimulate personal reflection. Users can document their self-discovery experiences through audio, photos, or notes, creating a personalized feed of insights and experiences. The app aims to track users’ development, providing a space to record and review personal progress over time.

Enkla Publishing (2015)

Launched as an innovative project by Bel Pesce, Enkla draws its name from the Swedish word for “simple” and the acronym Enlightening News Keeping Life Awesome. With a focus on inspiring stories and news that often go unnoticed, Enkla aims to present content in an accessible and engaging way, making complex subjects simple and captivating. The publisher covers topics such as entrepreneurship, innovation, global cultures, and human emotions.A key differentiator of Enkla is the integration between digital and in-person experiences: from live events and tours to online resources, including the Open Code app and Enkla’s own app, as well as online guides for schools, universities, and companies. Through this approach, Enkla seeks to engage people with the topics it presents, encouraging them to incorporate and contribute to these subjects in their own lives.

Creating Opportunities Course (2015)

A hybrid program composed of 4 online modules that explore people’s relationship with time, learning, self-knowledge, organization, and interaction with others, aiming to help each participant design their own journey in creating opportunities. In addition to the lessons, the course includes a daily opportunities challenge and live online meetings between modules. At the end of the program, a live gathering is held for participants to meet in person, share experiences, and strengthen both learning and peer exchange.

Connected Creativity Course (2015)

An online program consisting of several modules that cover learning through games, the fundamental processes for innovation, and best practices for creating solutions. The course includes a behind-the-scenes study and a detailed case on the development of the Conecta Game, a collaboration between Bel Pesce and COPAG. The program is divided into four modules, each concluded with a live online session where participants can discuss content and share insights. At the end of the course, there is a live gathering with all students, fostering connection and the exchange of experiences.

Event: Creating Opportunities (2015)

An enriching event with an inspiring program that brought together special guests to share how they created opportunities in their journeys. In addition to the talks, the event featured interactive activities among participants, encouraging them to identify and share relevant opportunities with each other and to collaborate in generating new opportunities together.

Event: Connected Creativity (2015)

A special event for the students of the Connected Creativity course, held at Ludus Luderia, a restaurant and bar in São Paulo filled with games that enhanced the atmosphere of innovation and creativity. Many participants presented gamified projects they had developed, and the event featured guest experts in gamification, improvisation, and creativity. The exchange of ideas and the presentation of gamified products and projects enriched the gathering, providing a unique experience of learning and inspiration in the world of creativity and innovation.

My Healthy Project Platform(2015)

An online platform launched to help people achieve a healthier life through exercise, nutrition, meditation, and other habits. Users could track their daily progress, creating a personal timeline of growth. Additionally, some updates could be made public, allowing participants to share tips and insights with others. The platform also enabled users to access suggestions and learn from the progress of others, fostering a supportive and inspiring community focused on well-being and health.

Healthy Guide (2015)

Launched during the 2015 Tour, the Healthy Guide is an e-book that shares Bel Pesce’s key learnings throughout her health and wellness journey. Throughout that year, Bel engaged in various physical activities, including running, crossfit, yoga, and completed multiple races. She also trained for the 78 km Dunga challenge, a running event at Disney. The guide offers reflections, practical tips, and suggestions for those seeking a healthier life, focusing on integrating exercise, nutrition, and meditation.

Comic Books: Bel’s Adventures (2015)

Released in 2015 in partnership with Elitan David and IBEP Publishing, Bel’s Adventures is a comic book that introduces a group of entrepreneurial characters, each with unique behavioral skills. For example, the character Tatau, always carrying a backpack full of resources, solves challenges with creativity and limited means. Other characters embody traits like curiosity and empathy. Together, they embark on adventures, overcoming obstacles and learning valuable lessons about innovation, teamwork, and the importance of behavioral skills in entrepreneurship.

Gratitude Notebook (2015)

Launched during the 2015 Tour, the Gratitude Notebook is a physical notebook designed to encourage daily gratitude practice. Some pages feature quotes and illustrations about gratitude, while many are left blank for users to record their own moments of thankfulness. The goal is to cultivate mindfulness and reflection on the events they are grateful for, fostering a positive mindset focused on life’s blessings.

Conecta Game (2015)

Conecta is a partnership between Bel Pesce and COPAG, created for problem-solving and defining challenges. The game was inspired by COPAG’s game-creation methodology and adapted by Bel Pesce. It consists of hexagonal cards, each with a keyword and distinct color. Players use the cards to build a “board” representing the problem. Sometimes the words do not connect perfectly, prompting players to seek new keywords to better define the challenge. After defining the problem, players propose different solutions based on the keywords they hold, promoting creative problem-solving.

The Transformation Project (2015)

A project designed to promote meaningful changes in people’s daily lives. Focused on improving personal organization, health, relationships, dealing with past memories, exploring present possibilities, and defining future goals, it was symbolized by a capital “T,” representing positive transformation driven by motivation and passion. A website offered daily tips in various categories, allowing people to incorporate these practices into their routines for a more balanced and fulfilling life.

“You as Protagonist” Online Course (2015)

You as Protagonist was an online personal development course focused on positive psychology, presented by Bruna Pesce. The course was divided into modules exploring themes such as optimism, generosity, and personal growth. Each module included pre-recorded lessons combining theory and practice. At the end of each module, participants joined a live online session with Bruna and Bel Pesce to discuss the module in depth, receive reading recommendations, and engage in practical exercises like gratitude and optimism practices. The course concluded with a live event, bringing together students from all online courses of the year.

DreamWeekend (2016)

The DreamWeekend is a hybrid program by FazINOVA that combines an online course with an in-person meeting to solve business challenges. The program begins with an online course, where participants explore common business challenges such as recruitment, organizational culture, sales, and distribution. These topics are presented through five fictional characters, each with profiles and stories familiar to the audience—for example, a retired executive looking to stay active, or a yoga instructor struggling to structure her own studio.In the online module, participants suggest solutions to the problems faced by these characters. Then, during the in-person DreamWeekend meeting, participants from various sectors—such as franchise owners, doctors, executives, and mayors—bring a real challenge they wish to solve. Through a collaborative dynamic, they receive suggestions from other participants in different industries, seeking parallels and innovative insights for their own context. The event also follows a structured methodology to create specific action plans based on the suggestions received.Many of the DreamWeekend outcomes are significant: participating companies, such as a video production studio, reported substantial revenue increases in the following months, and a large truck equipment company was able to significantly expand a specific area of its business. This hybrid format stood out for its direct and practical impact on participants’ business growth.

BeDream App (2016)

The BeDream app emerged as an extension of the Dream Platform, drawing inspiration from the 100 biggest dreams of FazINOVA course participants. The first version of BeDream focused on the three main dreams identified among users: creating a project, traveling the world, and living a healthier life. To help users move toward these goals, the app brought together a variety of resources, including content, events, and specialized programs called “power-ups.”Additionally, BeDream incorporated a dynamic element of continuous learning: each week, experts in the three main themes created exclusive content with practical tips, insights, and connections that renewed users’ enthusiasm and offered concrete guidance for taking consistent steps toward achieving their dreams.

BeDream Fund (2016)

BeDreamFund is an extension of the BeDream project, launched as a website promoting project calls. At its launch, people with ideas and products aligned with the three main dream pillars — creating projects, traveling the world, and living a healthier life — could register to present their initiatives. Additionally, the site allowed public participation, enabling people to sign up to vote for the submitted projects.In the first project call, BeDreamFund received over 3,000 applications from entrepreneurs, and when voting opened, more than 600,000 people registered to vote on the submitted projects. At the end of the process, three companies from each of the three pillars were selected, totaling nine winning projects. These selected participants took part in a 21-day mentorship immersion offered by BeDream, including a reality show documenting the journey of project development. During the first three days, all participants stayed together in a house, receiving intensive mentorship and support from a production team and a research team focused on understanding how people not only learn but also apply what they learn. All content from this experience was fed in real time into the BeDream app, expanding the project’s reach and impact.The second project call was a partnership with Cartier, aimed at identifying women entrepreneurs in Brazil. The process involved selecting entrepreneurs who received personalized mentorship to develop their projects and later apply for the Cartier Women’s Initiative Award, a global initiative that supports women entrepreneurs making a difference in their communities and professional fields. This collaboration with Cartier not only expanded the network of support for women entrepreneurs but also strengthened BeDream’s mission to inspire and empower women to achieve their dreams through innovative initiatives with social impact.

BeDream Box (2016)

An initiative within the BeDream project, BeDream Box applies the concept of “flash entrepreneurship” to collaborations — a process of spontaneous and collaborative co-creation where people with different skills and knowledge come together to develop products and ideas without prior planning. Each collaboration begins with a specific challenge, such as “create a physical product that reminds people of the importance of presence.” This challenge is launched in a completely blank space in the BeDream house, where participants are encouraged to freely explore their ideas and abilities. People could come and go, forming a kind of dance of knowledge and intentions.In one of these sessions, the group co-created a necklace with a 3D-printed cube that served as a frame for photos taken with a cellphone, symbolizing the importance of that captured moment. The final products, like this necklace, emerged organically from the interactions and connections among participants, without rigid planning but with a clear intention, capturing the essence of collaborative and agile creation in flash entrepreneurship.

DAILY VLOG (2016)

This project documented Bel Pesce’s daily life, showcasing her intense routine of running projects, developing innovative ideas, and managing day-to-day activities at FazINOVA. Each day, a summary focused on the main moments and challenges Bel faced—especially related to projects and ideas—was recorded. The following day, a 10- to 20-minute video was released on the Caderninho da Bel YouTube channel, offering the audience an authentic and inspiring view of Bel’s entrepreneurial pace and the dynamics at FazINOVA.

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Silicon Valley Course (2016)

The hybrid Silicon Valley Mindset course was designed to offer an immersion in the entrepreneurial and innovative ecosystem of Silicon Valley. Combining online modules with live sessions, the course explored various aspects of this iconic environment, including the history of Silicon Valley, company structures, and different approaches to innovation in products, management, and business models. Participants had access to pre-recorded online modules, followed by live sessions with instructors to deepen the topics discussed. At the end of each module, there were online discussion sessions to address questions and interact directly with Bel Pesce and other industry experts. The course aimed to provide students with a practical and applied understanding of the ideas and practices that have made Silicon Valley a global center for innovation.

In-Person Meeting of FazINOVA Online Courses (2016)

In 2016, a major in-person event was held, bringing together participants from four different online courses: Connected Creativity, Creating Opportunities, You as Protagonistand and Silicon Valley Mindset. This event provided a unique experience that combined diverse topics such as creativity, entrepreneurship, self-awareness, and innovation, creating an enriched learning and exchange environment.The event took place on the top floor of the Tomie Ohtake Institute, offering a varied program that allowed participants from different courses to interact, share experiences, and learn from multiple perspectives. It was a special opportunity to strengthen connections among students from different areas and foster a multidisciplinary discussion on how these topics interconnect in personal and professional development. The event’s dynamics further integrated course content, providing an immersive and collaborative experience for all attendees.

INSPRD App

The INSPRD app was created to allow people to organize their social media posts according to different aspects of their lives, such as entrepreneurship, health, family, and more. Inspired by Snapchat (before Instagram Stories existed), the app allowed users to categorize content into specific pillars using hashtags—for example, #health, #entrepreneur, #mother. Each user could thus build profiles highlighting different personas, such as Bel as an entrepreneur, Bel as a sister, or Bel as a runner, with a dedicated feed for each facet. INSPRD also suggested connections, expanding reach to people with similar interests across different areas. Initially launched in the United Arab Emirates, the app offered personalized and organized content, revealing common interests among diverse profiles.

FazINOVA in the United Arab Emirates (2016)

2016 marked the beginning of a very special relationship with the United Arab Emirates, particularly with the Emirate of Sharjah. That year, Bel Pesce and her team brought several projects and initiatives to the region, establishing a significant partnership with local entrepreneurs and communities.“Everyday Super Skills” Course in Sharjah:
Originally created in 2013, this course was delivered in Sharjah for a group of local entrepreneurs. Focused on essential professional and personal life skills, it received strong engagement and made a positive impact on participants.Creating Opportunities Talks:
The Creating Opportunities talk, which shares fundamental principles for recognizing and generating opportunities, was brought to Sharjah, giving participants a fresh perspective on transforming challenges into business and personal growth opportunities.Fairs and Conferences in Dubai and Sharjah:
In 2016, Bel Pesce and her team attended important international events. GITEX, one of Dubai’s largest technology fairs, served as a platform to discuss innovation, entrepreneurship, and empowerment, with a stand sponsored by one of the initiatives of HH Sheikha Jawaher bint Mohammed bin Sultan Al Qasimi, wife of the Emir of Sharjah. This event was an excellent opportunity to share innovative content and connect with entrepreneurs and regional leaders. Additionally, the Investing in the Future conference in Sharjah hosted Bel’s team, where the INSPRD app was launched, promoting discussions about the future of innovation and entrepreneurship.These events and launches helped strengthen the relationship with the UAE, fostering cultural and intellectual exchange between Brazil and the region, while establishing a significant international presence for Bel Pesce and FazINOVA.

Enkla Publishing Book Launches (2016)

In 2016, Enkla Editora continued its mission of integrating online and offline experiences by offering content that simplifies complex themes. That year, four books by different authors were released, each presenting a unique perspective:Refugees in the Middle East, by journalist Thalita Ribeiro:
This book offered a different perspective on tourism and empathy, highlighting how it is possible to travel through conflict regions, such as the Middle East, with a humanitarian and supportive approach. The work introduces the concept of "empathy tourism," showing ways to connect with and support local communities in a respectful and meaningful manner.Beta Version, by entrepreneur Rodrigo Barros:
Focused on young people and their entrepreneurial journeys, this book provides a guide on integrating protagonism and an entrepreneurial mindset into daily life. Rodrigo shares inspiring stories from other entrepreneurs, encouraging readers to understand their own paths and apply this knowledge in their lives.Journeys of Disruption, by entrepreneur Tenny Pinheiro:
This book explores innovation trends and how new products and services can become part of people’s daily lives. Tenny discusses the adoption process of new solutions and offers insights on creating products that not only meet market needs but also become essential in everyday life.Rescuing Simplicity, by author Pedro Cordeiro (Um Cartão):
A deep reflection on emotions and feelings, addressing how to understand them and bring more simplicity and clarity to life. Pedro shares his vision of the importance of reclaiming simplicity in desires and emotions, showing how this can improve life experiences and relationships.These releases reinforced Enkla Publishing's mission to offer accessible yet profound content, aiming to simplify complexities and integrate diverse perspectives into readers’ personal and professional development.

30-Day Challenges (2016)

A series of 30-day programs in which participants receive a new challenge or exercise every day, focused on a specific theme. Each day is designed to inspire, motivate, and encourage practical actions related to the chosen topic. Challenges included: 30 Days of Creativity, encouraging daily creative practices; 30 Days of Protagonism, aimed at strengthening personal development; 30 Days of Opportunities, promoting an entrepreneurial mindset; and 30 Days of Mindset Reset, focused on mental renewal and perspective shifts.

Small meetups and large Meetups (2016)

In 2016, Bel Pesce and her team organized a series of informal gatherings called “meetups”, which in some cases evolved into larger events, the “large meetup”. These gatherings originated from interactions on social media, where Bel invited her followers to moments of exchange and connection in different locations.2.8 Run – 28th Birthday Celebration: One of the most memorable “mega event” was the 2.8 Run, held at Ibirapuera Park in São Paulo to celebrate Bel’s 28th birthday. The event brought together over 200 participants, all wearing customized T-shirts and receiving 2.8 medals, representing the 2.8 km distance of the run. The gathering was a celebration of health, energy, and community, aimed at inspiring participants to connect with their own wellness goals.Meetups Around the World: The “mini gathering” spread to various cities, both in Brazil and abroad. Cities like London welcomed Bel’s followers for relaxed gatherings, further strengthening the direct connection with her community of fans and entrepreneurs.These events not only deepened the bonds between Bel and her followers but also served as a way to celebrate and motivate, reinforcing the ideas of protagonism, health, and global connection.

EVEX - Evolution Experience (2017)

A premium FazINOVA program offering a select group of entrepreneurs and executives an immersive learning experience across three inspiring destinations. During three trips, participants explore locations chosen for their historical and cultural significance, such as Fernando de Noronha, Inhotim, and Unique Garden. Each trip includes a DreamWeekend, focusing on solving participants’ individual challenges, as well as an Unconference, where each member gives a lecture on an unexpected topic within their expertise. The program also provides exclusive behind-the-scenes insights into the design, development, and maintenance of these iconic places, enriching the experience and offering new perspectives on creativity and innovation.

Coolrious (2017)

The Coolrious project presents short, engaging episodes on diverse topics, from brands and locations to events and companies. Episodes explore curiosities about themes such as Cheesecake Factory, NBA, Golden State Warriors, or places like Universal Studios in Los Angeles. The project combines curiosity with practical experience, while also encouraging kindness and connection by learning about different worlds.

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The Protagonist Mindset Course (2017)

A free and innovative online course developed in partnership with NAMA, an initiative of HH Sheikha Jawaher bint Mohammed bin Sultan Al Qasimi of Sharjah. The course aims to empower individuals to become protagonists in their own lives. With rich content, it presents in-depth modules exploring the concept of protagonism, offering practical strategies to cultivate this mindset and apply it daily. The course combines inspiring case studies, practical examples, and a variety of references in Portuguese, English, and Arabic, making learning accessible and relevant to a global audience.

• The Protagonist Mindset Course

#Monthiversary (2017)

A project where Bel Pesce celebrated various themes of interest monthly, such as cheese, yoga, sushi, music, coffee, and wine. Each “monthiversary” explored a new topic through practical experiences—like a special cheese tasting at Capril do Bosque or a yoga class—along with lessons from invited experts. Some guests were selected via social media, creating a collaborative, educational experience that promoted learning and engagement around diverse interests.

Happy New Day (2017)

De Ponta Cabeça é uma série criada por Bel Pesce para o YouTube, no formato de podcast e videocast, focada em profissões inusitadas ou em transição de carreira. Durante as entrevistas, Bel conversa com profissionais de áreas pouco conhecidas pelo público em geral, como confeiteiras, humoristas, jornalistas, coaches de e-sports, entre outros. O objetivo é mostrar os bastidores dessas carreiras, desafiando as visões convencionais e motivando os espectadores a explorarem novas possibilidades de trabalho ou considerarem mudanças em suas próprias trajetórias profissionais.

Upside Down (2017)

Upside Down is a series created by Bel Pesce for YouTube, in both podcast and videocast formats, focused on unusual professions or career transitions. During the interviews, Bel talks to professionals from fields that are not widely known to the general public, such as pastry chefs, comedians, journalists, and e-sports coaches, among others. The goal is to showcase the behind-the-scenes of these careers, challenge conventional perspectives, and motivate viewers to explore new work possibilities or consider changes in their own professional paths.

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Discover China (2017)

During a trip across several regions of China and Hong Kong, Bel Pesce documented her experiences, combining company visits with elements of a daily vlog. The series explores how China has become a global powerhouse, focusing on innovation, product creation, and the expansion of opportunities. The narrative blends insights about the Chinese innovation ecosystem with Bel’s personal observations on the country’s cultural and economic impact, offering a unique perspective on China’s dynamism.

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Discover the Valley (2017)

Discover the Valley is a series that followed Bel Pesce during a week-long immersion in Silicon Valley. Filmed in a vlog format, the series provides an authentic look at the region’s daily life, including meetings, events, initiatives, and locations that are part of the innovation ecosystem. Mixing documentary style with vlog elements, Discover the Valley explores how Silicon Valley continues to be a global hub for technology and entrepreneurship, highlighting its practices, trends, and the impact the region has on the worldwide innovation landscape.

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Enkla Publishing – Book Releases of the year (2017)

In 2017, Enkla Publishing released two books with impactful and highly relevant themes:Positive Women – Fabi Saad and Fernanda Medici: This book highlights various impact-driven business initiatives led by women in Brazil. It shares inspiring stories of female entrepreneurs who, through their actions, are generating significant and positive changes in their communities and across the country.
Body and Soul Detox: Focused on a holistic approach to nutrition, this book explores how we can align the nourishment of the body with the nourishment of the soul. It presents a comprehensive perspective on well-being, considering not only physical nutrition but also the effects of social interactions, projects, and life decisions, encouraging a detox that goes beyond the body to reach the mind and spirit.

FazINOVA Consulting (2017)

In 2017, FazINOVA expanded its activities by offering innovation consulting to a select group of clients, including Facchini, Belas Artes, and NAMA. The goal of the consulting service is to deeply understand the current state and history of each company to develop personalized strategies addressing their most urgent and relevant needs. Consulting can involve various areas, such as corporate training for teams, innovative brand promotion to reach more people, and new product creation methodologies. Focusing on the pillars of creativity, relationships, and prosperity, FazINOVA’s consulting not only suggested initiatives but also executed projects, ensuring that strategies were materialized and operationalized, delivering tangible and transformative results for the companies involved.

“The Silicon Valley Mindset” Online Course (2018)

In this course, launched in Portuguese, English, and translated into Arabic in partnership with NAMA, a Sharjah initiative, Bel Pesce shares deep insights into the innovation mindset that defines Silicon Valley. The course covers fundamental pillars such as product creation, innovative recruitment processes, a collaborative and growth-oriented culture, and the investment ecosystem that drives the region. This expansion of previous courses reflects a commitment to democratizing Silicon Valley knowledge, offering participants a clear understanding of the values and strategies guiding the world’s most influential companies.

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The Future That Already Exists (2018)

The brand "The Future That Already Exists" is an initiative that acts as a content and insights product, exploring trends, innovations, and real-world transformations already shaping the future across different sectors globally. Its goal is to capture and share concrete examples of advancements and changes showing how the future is being created today. Through lectures, case studies, and observation of pioneering initiatives, The Future That Already Exists provides a practical view of how companies, communities, and governments are reimagining the present to build the future. Presentations include The Future That Already Exists in Silicon Valley, The Future That Already Exists in the United Arab Emirates, The Future That Already Exists in China: An Analysis of Emerging Innovations in China, The Future That Already Exists in Education Worldwide, and more. Each of these presentations provides a broad and inspiring view of how the future is already being built in different parts of the world, encouraging audiences to draw inspiration and apply these ideas in their own realities.

I Wish I Learned – What I Wish I Had Learned Earlier (2018)

"I Wish I Learned – What I Wish I Had Learned Earlier" is an ambitious project created by FazINOVA in partnership with the NAMA initiative from Sharjah, aiming to provide access to knowledge and skills people wish they had learned earlier in life. Based on research involving interviews with people from different countries, social classes, and sectors, the project identifies topics frequently mentioned as gaps in personal and professional education. Under this brand, innovative content and learning tools were launched in an accessible and interactive format, including:Badiri (iOS and Android App): An easy-to-access app providing curated content and courses based on topics people wish they had learned earlier, covering areas such as personal finance, emotional development, communication, and more. FazINOVA was responsible for both content development and curation, ensuring the lessons were relevant and impactful.Badiri (Online Platform): In addition to the apps, the web version of Badiri expanded access to a platform including courses, documentaries, and additional content, available to a global audience. The platform was continuously updated with new courses and features, ensuring a rich and evolving learning experience.Badiri (Admin): An administration portal designed to be accessible for non-technical managers.Launch Event: The official launch took place in New York, in partnership with the United Arab Emirates Consulate. The event included a series of lectures inspired by interviews conducted for the project, aiming to deepen the discussion on what truly matters to learn in life. Following this event, a campaign was developed to promote the key topics people wish they had learned earlier.With a continuous approach and regular updates, "I Wish I Learned" has established itself as a long-term project, with FazINOVA maintaining and enhancing the platform, introducing new courses, documentaries, and technological improvements over the years.

FazINOVA’s New App (2018)

In 2018, FazINOVA launched a completely renewed version of its app, expanding learning and interaction possibilities for its users. This new app not only included brand-new content, such as the course on The Silicon Valley Mindset and the Protagonist Mindset course in multiple languages, but was also designed with new features to promote engagement and interaction among participants. The technology behind the app was fully updated to keep pace with innovations launched on the new platform in 2017. This upgrade covered both mobile apps and FazINOVA’s online platform, providing a smoother and more interactive experience for courses and training. The new app established itself as a dynamic space for continuous learning, with tools for knowledge sharing and user connection, aligned with FazINOVA’s vision of fostering a global network of protagonism and innovation.

Top Learnings (2018)

In 2018, Bel Pesce launched the Top Learnings series, a collection of content inspired by the most enriching and transformative experiences she had lived. From immersive festivals like Burning Man to grand events such as Summit LA — where she attended lectures by visionaries like Jeff Bezos, Shonda Rhimes, and Reed Hastings — to intense cultural experiences like a typical day in India, each episode captured the essence of the most remarkable moments. With a keen eye for insights and deep emotions, Bel shared concise yet meaningful reflections, demonstrating that the best learnings come not only from major events but also from how we connect with the world around us. The series invited audiences to embrace new perspectives, using Bel’s experiences as inspiration to discover their own learnings.

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Sharjah Cultural Event in Brazil (2018)

In 2018, FazINOVA played a central role in organizing an exclusive Emirati event in Brazil, specifically hosting a Sharjah delegation. Held at the prestigious Tangará Palace Hotel, the event was an immersion into Sharjah’s culture, bringing Brazilian audiences the best of its cuisine, fashion, education, and traditions. FazINOVA actively contributed to curating the program and experiences offered, as well as managing the guest list by carefully selecting leaders and influencers aligned with the event’s values. This collaboration allowed the Sharjah delegation to present an authentic and rich overview of their culture to the Brazilian audience, strengthening cultural and commercial ties between the two countries.

Serendipity: The Party (2018)

Also in 2018, Bel Pesce’s 30th birthday celebration was marked by Serendipity, an event symbolizing a new era for FazINOVA. The party was a milestone that consolidated the company’s position not only in content, technology, and education but also in creating sophisticated and unique experiences. With an innovative concept, the event was designed to provide a "world tour." Every detail — from the entrance featuring a replica airplane to the temporary physical museum and a program connecting different cultures — aimed to create a complete cultural and sensory immersion. Guests experienced dances, cuisine, and traditions from multiple countries, embarking on a journey that combined cultural diversity and connection. This experience elevated FazINOVA’s ability to design and execute events with depth and innovation, integrating all facets — from technology and scenography to a narrative of interconnected experiences — highlighting FazINOVA’s vision as a leader in impactful experiences.

Experience Menu (2018)

In 2018, FazINOVA launched the Experience Menu, a pioneering project presented as a physical menu accompanied by a box full of interactive experiences. The concept aimed to offer unique and fun moments in any context, providing a selection of unexpected activities that combined creativity with interactivity. Each version of the Experience Menu included a box containing physical objects needed to carry out the chosen experiences. These experiences were designed to be shared on various occasions — whether in meetings, casual gatherings, or even during travel — with different box sizes and menu versions tailored to the context.

FazINOVA’s New Office (2018)

In 2018, FazINOVA moved to a new office that already reflected its vision of the future of work: more distributed and remote. The space was thoughtfully designed to be cozy and inspiring, adapted to the team’s collaborative and global work style. The structure includes a creative room decorated with a wall of dried plants and niches dedicated to awards, memorabilia, and milestones in Bel’s and FazINOVA’s history. A fully customized library enriches the environment, alongside furniture showcasing magazine covers and all physical products launched by FazINOVA. The office also features an operational room, equally cozy and decorated with shelves highlighting achievements and realized dreams. This space balances functionality and inspiration, providing an ideal environment for creating and executing projects, aligned with a flexible, geographically distributed work approach.

Thrive – Pink Caravan Documentary (2019)

In 2019, FazINOVA launched the documentary Thrive, focusing its first episode on an inspiring initiative called Pink Caravan in the United Arab Emirates. The project aims to raise awareness about breast cancer prevention through a visually striking journey: over seven days, pink horses and vehicles traverse the country, accompanied by a mobile medical clinic and partnerships with local clinics, offering free cancer screenings. Bel Pesce followed this journey and explored the behind-the-scenes of the Pink Caravan, capturing everything from planning to execution. The initiative not only provided information and care to different communities but also created a unique engagement experience. The documentary highlighted the social impact of this initiative, emphasizing the importance of preventive and community health actions, and further strengthened Thrive’s mission to share transformative stories.

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Supercentenarians – Grandma Jurema Documentary (2019)

In 2019, FazINOVA released the documentary Supercentenarians, with a special episode dedicated to Bel’s grandmother, Grandma Ju, who was then 100 years old. This episode explored not only her life, habits, and choices that contributed to exceptional longevity but also provided an intimate portrait of her worldview, feelings, and attitudes toward life. The documentary sensitively and counterintuitively examined how Grandma Ju perceived longevity. For her, the idea of being “near the end” was not part of her perspective; she simply continued living fully in the present. This episode stood out for inspiring audiences with a vision of longevity beyond physical health, delving into emotional resilience and the simplicity with which Grandma Ju approaches life — a true invitation to reflect on what it means to age with purpose and joy.

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The Future That Already Exists: Documentary about Sharjah (2019)

In 2019, Bel Pesce and FazINOVA released a special edition of the documentary The Future That Already Exists, focusing on the region of Sharjah in the United Arab Emirates. Having already explored over 50 countries in search of inspiring and innovative initiatives, Bel offered audiences an in-depth look at Sharjah’s experiences, places, and visionary projects. The documentary highlighted a series of ventures that capture the spirit of innovation and the courage to do things differently, spanning areas from cultural preservation to cutting-edge technological and sustainable initiatives. Each story presented not only celebrated the region’s uniqueness but also served as a rich source of inspiration, portraying Sharjah as a hub of transformative and bold ideas that help redefine what is possible for the future.

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“Innovation Mindset of the United Arab Emirates” Course (2019)

In 2019, FazINOVA launched an exclusive course titled Innovation Mindset of the United Arab Emirates, exploring the roots of the country’s success and forward-looking vision that have transformed it into a global powerhouse. The course not only presents FazINOVA’s connection with the UAE but also offers a detailed analysis of the values underpinning the country’s progress, including leadership, service, destiny, legacy, vision, and tradition. Throughout the course, topics encompass deep cultural and philosophical aspects such as happiness, positivity, boldness, faith, and action, providing a rich and authentic perspective on the principles guiding UAE society and development. Through this course, FazINOVA aims not only to share learnings and inspiration but also to provoke reflection on how these pillars can be applied in various personal and professional journeys around the world.

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“Infinite Existences” Movement (2019)

Also in 2019, Bel Pesce launched the Infinite Existences movement, exploring a deeper understanding of themes such as presence, self-knowledge, and love. The central idea was to recognize the “infinite existences” each person carries within themselves, reflecting on aspects of life such as purpose, flow, faith, mindset, authenticity, purity, empathy, transformation, acceptance, and life cycles. The movement was marked by a special live session that gathered these ideas and generated a series of inspiring content. Among these materials, Bel and her team created wallpapers featuring unique phrases and images that conveyed these concepts and could be used on mobile phones. These resources reinforced the movement’s message, promoting moments of introspection and inspiration throughout the day.

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Abundance Tour (2019)

This movement originated from the idea of living a life fully aligned with one’s true self, embracing the concept that blessings come through movement and find you when you pursue what truly matters. With this purpose, Bel Pesce embarked on a journey to visit every country in the world, aiming to explore new cultures and places while expanding her understanding of abundance. The Abundance Tour involved not only trips with specific goals, such as lectures or events, but also moments of spontaneous discovery, where Bel allowed herself to experience new things, make new friendships, and connect with fresh ways of building business and relationships. The first destination was Cambodia, for a wedding, but the journey’s purpose always went far beyond the destination or objective itself — it was an opportunity for God to reveal to Bel the abundance of perspectives and experiences through each trip.

Abundance Tour Bracelets (2019)

As a way to share the essence of the Abundance Tour, Bel Pesce created a symbolic project involving bracelets, which become special keepsakes for the people she meets along the journey. Each bracelet, in a different color, carries a message of abundance. All bracelets bear the same inscription: “Your purpose is to design a life fully aligned with who you truly are”, with each color representing a different aspect of abundance, symbolizing distinct messages and intentions. When Bel meets someone with whom she feels a special connection or wishes to leave something meaningful, she randomly selects a bracelet and gives it to the person, leaving behind a tangible message of abundance.

“Creating Opportunities” Online Course (2020)

In 2020, the course Creating Opportunities was relaunched entirely for free, featuring a series of daily live sessions that deepened the understanding of how to create opportunities in a creative and prosperous way. The pandemic brought new perspectives on what it means to find and generate opportunities, especially when we are more connected to our purpose and aligned with the relationships that truly matter. The live sessions complemented the original course, offering expanded learnings on how to generate opportunities authentically, in alignment with personal, social, and professional values.

• Watch LIVES ON INSTAGRAM

Permission Vouchers (2020)

The Permission Vouchers were a special creation by Bel in 2020, designed to help people allow themselves to live more in accordance with their authentic choices and desires. The project was both a printed booklet and a downloadable digital file. The format resembled a checkbook, with each page providing a prompt to write down what one permitted themselves to do in that moment. The idea was simple: to give oneself permission to act freely, take steps toward personal goals, and make meaningful changes, whether through small gestures or major decisions. This project was launched alongside the Creating Opportunities course, serving as a symbolic way to encourage self-knowledge and action.

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Positive Interference Collective Mentorship (2020)

The Positive Interference Collective Mentorship was an online program designed to help small groups of people navigate their personal and professional challenges. Each cohort consisted of around ten participants, who met live to discuss their issues, set action plans, and share learnings. Bel acted as a facilitator, fostering a highly collaborative environment where everyone contributed ideas, suggestions, and experiences. Additionally, each participant received an exclusive document containing Bel’s life and career experiences, which could serve as a starting point to explore paths and options complementing their personal and professional journeys.

Serendipity Experiment (2020)

The Serendipity Experiment was a series of spontaneous Zoom gatherings organized by Bel to explore the concept of serendipity — when something valuable happens unexpectedly. Without prior notice, Bel would announce on Instagram Stories that a Zoom meeting was about to take place, open to anyone available to join. During these sessions, spontaneous activities emerged, such as inviting participants to choose objects from shelves behind Bel and share the stories related to them. Conversations flowed naturally based on group interactions and choices, creating a unique and organic experience, with reflections on abundance and insights that arose unexpectedly.

Abundance Tour (2021)

In 2021, following the pandemic hiatus, Bel resumed the Abundance Tour with a deeper, more personal approach. The focus shifted to understanding what it means to follow one’s heart and how choices rooted in this intimate connection can transform life. The concept that blessings come with movement was renewed, now with a refined perspective, emphasizing that to live with purpose and alignment, it is essential to listen to the heart’s true desires and act accordingly. The Abundance Tour became a journey in which Bel sought to experience and reflect on abundance across different contexts and cultures with intentional introspection. In a year of fluctuating borders, Bel lived deeply immersive experiences with diverse families and cultures, staying in locations such as Salvador, Boipeba, Dubai, and Sharjah. Driven by serendipity and seeking to encounter the world’s most interesting people, she shared her daily life with hosts from various backgrounds and professions. These experiences provided not only enriching lessons on entrepreneurship and success but also human and reflective insights through conversations with people of remarkable and diverse life paths.

Serendipity Lives (2021)

Through a series of live broadcasts, Bel brought the concept of serendipity into people’s daily lives, offering practical tips and examples to increase the presence of unexpected, valuable moments. Beyond explaining the concept, she actively demonstrated living it, sharing her learnings as a life arc and showing how to intentionally embrace moments that bring value and meaning.

• Watch LIVES ON INSTAGRAM

Living at Expo2020 Dubai (2021)

Bel experienced a unique two-week immersion at Expo2020 Dubai, living on-site and becoming one of the first people to visit all over 200 pavilions. The global event, themed Connecting Minds, Creating the Future, explored sustainability, mobility, and opportunities. In addition to national pavilions, there were themed and special spaces, such as the Cartier-sponsored Women’s Pavilion. By deeply engaging with the event, Bel shared insights with her network and team and offered suggestions to the Expo organizers. This immersion allowed her to gain a profound understanding of how each nation translated its human potential and vision for the future, providing a global perspective on possibilities and opportunities.

The Fourth Room

Based on 13 years of developing experiences for education and entrepreneurship, The Fourth Room is an immersive space where every corner is designed to spark something new: creativity, connections, purpose, and prosperity. Think of it as a playground for the future: part art installation, part innovation lab, part cultural hub.Here, you don’t just learn — you live the experience. One day it might be a tea bar that turns dreams into flavors, another day a visionaries’ room where AI and art blend into bold new projects. It is a place that feels alive, where ideas, people, and possibilities collide.And the best part? You leave the Fourth Room with more than inspiration. You walk out with a blueprint to bring your ideas to life — in your work, your community, your world.

THE FAZINOVA AI PLATFORM

Based on 13 years of developing tech for education and entrepreneurship, we have arrived at an the integration of the best we have done: FazINOVA AI is an intelligent, adaptive platform that helps people, companies, and even governments turn dreams into action — building projects, developing skills, and creating real impact. With the support of global brands and governments, we make this access simple, free, and within everyone’s reach.Instead of just giving answers, FazINOVA AI inspires new questions, new connections, and new paths. It moves people from just learning to truly building — whether that’s launching a business, earning new skills, or designing a vision for the future. And here’s what makes it different: FazINOVA AI doesn’t treat you like data. It connects with your creativity, your culture, your story — blending technology with human imagination to unlock the extraordinary in everyday life.Because the future isn’t just about AI. It’s about people — with AI by their side.

The Dream Library

Based on 13 years of creating and curating knowledge for entrepreneurship and innovation, the Dream Library is a living archive of wisdom, stories, and resources that inspires action. It’s not just a database — it’s a cultural and educational library where ideas, case studies, books, courses, and references meet to fuel new possibilities.Here, learners and educators find structured pathways to connect big dreams with practical steps. From timeless lessons in creativity and collaboration to fresh insights on technology and the future of work, the Dream Library offers the right reference at the right time.What makes it powerful is its breadth and depth: an evolving library that blends human experience, curated content, and collective intelligence. It’s a place where knowledge doesn’t stay on the shelf — it sparks projects, inspires stories, and strengthens communities.

TED Fellow (2012)

In 2012, Bel Pesce was selected as a TED Fellow, a program that celebrates extraordinary individuals across diverse fields and disciplines. According to TED: “TED Fellows are among the world’s most remarkable, bold, and inspiring thinkers, shaping the future and driving cultural change across almost every discipline and corner of the globe. Whether discovering new galaxies, leading social movements, or making a difference in environmental conservation, with TED’s support, Fellows dedicate themselves to making the world a better place through their innovative work.”By becoming a TED Fellow, Bel joined a global community of innovators, creators, and visionaries, recognized for her dedication to entrepreneurship and transforming lives through ideas and meaningful connections.

First Bestseller: The Girl from Silicon Valley (2012)

Bel Pesce’s first book, The Girl from Silicon Valley, made it to the bestseller lists of PublishNews, VEJA, and Valor Econômico. In addition to over 3 million downloads of the e-book version, the physical edition has sold more than 100,000 copies.

Entrepreneur of the Year – Young Brazilian Award (2012)

One of the 100 Most Influential People in Brazil – Época (2012)

Second Best-Seller Book: Looking for Superheroes (2013)

Young Entrepreneur of the Year by LIDE (2013)

Entrepreneur of the Year by Microsoft’s Spark Awards (2013)

Top 50 Most Innovative People in Brazil – PróXXIma Magazine (2013)

Commander of the ‘Jewel of JK’ – awarded by the Sovereign Order of Entrepreneurial Merit Juscelino Kubitschek (2013)

Entrepreneur of the Year – Brazilian Youth Award (2013)

Cláudia Award Finalist (2013)

Walk of Fame at ESPM (2014)

ESPM Jr and the Student Association organized a ‘Walk of Fame’ at the entrance of the college, featuring the names of prominent entrepreneurs to celebrate a career fair.

FazINOVA App: Selected by Apple as one of the best new apps (2014)

Forbes 30 Under 30: Recognized as one of the 30 most promising young people in Brazil (2014)

Largest Crowdfunding Campaign in Brazil (2014)

Bel’s lecture tour across all Brazilian state capitals set a national crowdfunding record, both in revenue and number of participants.

Among the 10 most admired national leaders in Brazil by Cia de Talentos (2014)

Cia de Talentos conducted a survey with over 50,000 young people, using open-ended responses (participants could mention any leader who inspired them). Bel was ranked as the seventh most admired national leader in Brazil.

Third Best-Selling Book: The Girl from Silicon Valley 2 (2014)

Winner of the Cartier Women’s Initiative Awards (2014)

First Brazilian to win the prestigious Cartier Global Entrepreneurship Award.

Chosen as one of the Next Generation Leaders by TIME Magazine. (2014)

Bel Pesce was the first Brazilian selected for TIME Magazine’s exclusive Next Generation Leaders list, which highlights emerging leaders shaping the future.

Talk of the Day on TED.com and one of the three most-viewed talks of the year (2015)

The talk “5 Ways to Kill Your Dreams” was selected as Talk of the Day on TED.com and ended the year as one of the three most-viewed talks on the platform in 2015. Currently, it has over 5 million views.

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Second Largest Crowdfunding Campaign in Brazil (2015)

The second tour of Bel's lectures across all Brazilian state capitals became the second largest crowdfunding campaign in Brazil in terms of revenue, only falling short of her own record set in 2014.

Top 10 Global Leaders from Brazil – Cia de Talentos (2015)

In 2014, Bel was already part of the list, and in 2015 she was elected the tenth most admired global leader by young people and the fifth most admired national leader by Brazilians. Cia de Talentos conducted the survey with over 67,000 young respondents, using open-ended questions (participants could mention any leader who inspired them).

Ozires da Silva Award (2015)

Fourth Best-Seller Book: Your Best Self Takes You Further (2015)

30 Under 30 by BBC International – One of the 30 Most Promising Young People in the World

100 Women by BBC International – One of the 100 Most Inspiring Women in the World (2015)

#1 Podcast on iTunes – Bel’s Podcast

Entrepreneur of the Year – Young Brazilian Award (2015)

Top 25 Business Women in Latin America by Latin Trade (2015)

Invited by the British Embassy to the ILP – International Leaders Programme (2016)

Selected to carry the Olympic Torch (2016)

Invited to present at two major trade fairs in the United Arab Emirates: GITEX in Dubai and IIFMENA in Sharjah (2016)

10 Most Admired Global Leaders from Brazil – Cia de Talentos (2016)

In 2014 and 2015, Bel was already included in the list, and in 2016, she was ranked the 8th most admired global leader by young people and the 4th most admired national leader in Brazil. The survey by Cia dos Talentos included over 64,000 young respondents, who could freely mention any leader who inspired them.

UNIP Marketing Award (2017)

Selected to lead the Tatweer Forum Leaders’ Meeting in the United Arab Emirates (2018)

Recognition for contributions to Pink Caravan in the United Arab Emirates (2019)

Bel Pesce was recognized for her contributions to the Pink Caravan initiative, a project in the United Arab Emirates that promotes awareness about the importance of early breast cancer detection. Launched in 2011 under the support of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Emir of Sharjah, and Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, the caravan travels across the seven Emirates over seven days. Combining tradition and modernity, the project features horses followed by pink cars, mobile clinics, and partnerships with local institutions to provide free screenings and health education.

One of the first people to visit over 100 pavilions at Expo 2020 in Dubai (2021)

Talk: "The Power of Reinvention: Leveraging Cycles with Presence for Growth"

In this talk, we explore how the power of reinvention acts as a continuous cycle that drives growth across all areas of life. From creativity to personal relationships, business, and even nations, the ability to adapt, evolve, and remain present is key to unlocking our highest potential. Through personal stories, real-world examples, and reflections on how societies reinvent themselves, we uncover how embracing the present and staying attuned to the changes around us enables purposeful reinvention. Whether in business, brands, or personal connections, reinvention is not merely a reaction to change—it is a deliberate process of renewal and transformation that fosters leadership in an assertive and authentic way.

Talk: "Creating Opportunities: The Power of Small and Big Actions"

Often, it is the small actions that open the biggest doors. In this talk, I explore the attitudes and strategies that truly make a difference, sharing clear, real-life examples of moments when simple decisions transformed the impossible into reality. We discuss how to identify, create, and seize these opportunities, and understand what it takes to always be prepared to open the most prosperous doors in both life and career.

Talk: "The Window of Opportunity in Artificial Intelligence: Why Now Is the Time"

We are living through a digital gold rush, driven by a unique combination of advancements in algorithms, data, and computing power. This is a window of opportunity that calls for innovation, strategy, and—most importantly—the power to know in order to choose wisely. In this talk, you will understand why now is the ideal moment to leverage artificial intelligence and how to prepare to make strategic decisions with confidence. From practical applications to an analysis of market dynamics, learn how to navigate this phase intelligently and turn knowledge into a competitive advantage.

Talk: "What I Wish I Had Learned in High School: Essential Life Lessons"

In this talk, I share the lessons I wish I had received back then, focusing on three fundamental pillars: entrepreneurial mindset, self-knowledge, and financial literacy. Together, we explore what it means to cultivate a growth mindset, understand the value of self-awareness in making the right choices, and learn the financial principles that truly matter. A practical and inspiring conversation for those who want to seize this moment—learning these lessons can unlock tremendous potential and open doors to a life of greater purpose and freedom.

Talks Across Brazil

Bel Pesce has delivered hundreds of talks throughout Brazil, impacting over 200,000 people in person. Known for her contagious energy and extensive repertoire of experiences, Bel addresses topics such as entrepreneurship, innovation, relationships, and prosperity, inspiring audiences to turn ideas into action.Companies like Itaú, Votorantim, Fiat, Pepsi, Oracle, CIA, Globo, Unimed, Natura, Telefônica, Cacau Show, Gerdau, Algar, Unifor, Senac, and Senai are among her clients.Bel is also recognized for her ability to create innovative ways to connect brands with transformative content. She has developed tailored projects with PwC, Sebrae, IEL, Telefônica, Montblanc, Três Corações, and Samsung, delivering unique and memorable experiences.

• Watch "5 Ways to Kill Your Dreams"
• Watch "An Entrepreneurial Journey"

Lectures Around the World

Bel Pesce’s projects have long crossed borders, bringing her ideas and stories to global audiences. She has delivered talks in the United States, Portugal, Ireland, Scotland, Sweden, the Netherlands, France, Qatar, Argentina, the United Arab Emirates, Belgium, Turkey, Mexico, China, India, and Colombia.Her international presence has been highlighted by invitations from governments, exclusive communities, major events, and globally recognized festivals, with talks tailored to the context and needs of each audience.With an engaging and transformative style, Bel inspires audiences across different cultures, demonstrating that geographic boundaries do not limit the exchange of ideas or the creation of positive impact. Her global work underscores her commitment to connecting people and fostering meaningful change worldwide.

• Watch "Creating Your Own Luck"

Bel’s Notebook on Brazilian Radio "CBN"

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Bel’s Section in Exame PME Magazine

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Brazilian Entrepreneur Segment on the "Show Business" Program – TV Band

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Corporate Cultures in "Estadão" Newspaper

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“The Future That Already Exists” Column in Viva SA Magazine

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Bel on "Jornal da Globo", Brazil’s Prime-Time National News Show

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Bel on the Brazilian TV Show "Mais Você" with ANA MARIA BRAGA

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Bel on The Jô Soares Program

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Bel on TIME Magazine

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Bel on MIT News

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